Luminar Mezcal Joven is made using agave Tequilana (Azul) in the state of Zacatecas.
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|Brand:||Luminar Mezcal, Total Wine Spirits Direct|
|COMERCAM:||0537B0146080A, opens in new window|
|Website:||https://luminarmezcal.com/, opens in new window|
About this mezcal
Luminar Mezcal Joven is made using agave Tequilana (Azul) in the state of Zacatecas. The brand has ties to the brand Kimo Sabe and it is possible that the mezcal is exactly the same but in a different bottle. This mezcal is sold exclusively at Total Wine & More in the United States as part of their Spirits Direct program.
Luminar Mezcal uses select agaves grown in the Bajio and on the mountain tops in the state of Zacatecas. According to the brand, 254 farming families in Zacatecas have nurtured their agaves for years bring the world this mezcal. Luminar is exclusively available at Total Wine & More in the United States as part of their Spirits Direct program. The program allows wholesalers to clear spirits for reduced margins enabling Total Wine to sell spirits from smaller producers more profitably.
It should be noted that Luminar Mezcal is likely Kimo Sabe mezcal with a different label. Kimo Sabe filed for the trademark for Luminar Mezcal (source). Both brands also share the same NOM (Norma Oficial Mexicana) which is registered with the Mexican government.
Total Wine Spirits Direct
The US retailer Total Wine & More buys directly from distilleries for inventory at their many stores. These close relationships give them exclusive access to spirits at lower prices.
Learn more about Spirits Direct.