Lobos 1707 Artesanal Mezcal is part of a tequila line backed by basketball star LeBron James. It is marketed towards mezcal lovers and rookies alike.
About this mezcal
Lobos 1707 Artesanal Mezcal is made with 100% Agave Angustifolia (Maguey Espadin), roasted in an open, conical Oaxacan fire pit, then ground in an Egyptian stone mill. According to the label, this mezcal is flavored using Pedro Ximénez (PX) wine barrels from Spain. Lobos 1707 is marketed towards mezcal lovers and rookies alike.
Lobos 1707
Lobos 1707 is an independent spirits producer that blends heritage and innovation. Inspired by his ancestor of the same name, Founder and Chief Creative Officer Diego Osorio launched Lobos 1707 in 2020 with CEO and brand-builder Dia Simms and legendary athlete and cultural icon LeBron James. The portfolio includes Lobos 1707 Tequila, Extra Añejo, Lobos 1707 Tequila, Reposado, Lobos 1707 Tequila, Joven and Lobos 1707 Mezcal Artesanal. Product design includes the Osorio Family Coat of Arms and the Agave Wind Rose Compass to represent the union of Spanish and Mexican cultures. A portion of proceeds will be donated to wolf sanctuaries in Mexico and the United States.
Lebron James backs Lobos 1707 Tequila on The Spirits Business
LeBron James Is Toasting the Tequila Market on The Wall Street Journal
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