Mezcal Agua Santa was founded by Carmen Marron, who grew up in Mexico City before pursuing a business degree in Canada, where she lives today. The brand appears to be largely her vision. The name, Agua Santa was developed during one of her many trips to Oaxaca in search of the best Mezcal. One day, while driving, Carmen got lost in the back country. She traveled through the beautiful landscape, and then came across a lovely river, set in a breathtakingly beautiful landscape. She decided to name her mezcal after the river, which was called Agua Santa, which directly translates in Saint Water or Holy Water.