Ojo de Tigre Mezcal is part of the Casa Lumbre portfolio, which includes the brands Montelobos and Ancho Reyes. The Ojo de Tigre (Eye of the Tiger) brand is named after the Tiger’s eye stone, which is known for it’s good fortune. The brand is a collaboration with renowned Mexican actor and producer Luis Gerardo Mendez.
In July 2020, Pernod Ricard invested in the brand. Pernod Ricard controls a massive portfolio of spirits which also includes mezcal brands Del Maguey and Pierde Almas.