Sombra is Spanish for “Shadow.” The brand was started as a passion project of famed sommelier and wine aficionado Richard Betts. In March of 2017, Davos Brands acquired a controlling interest in the Sombra Mezcal brand. Richard Betts remains a minority equity holder and is the current Global Brand Ambassador.
In 2017, Sombra became one of a few mezcal brands that owns and operates its own palenque with a focus on environmentally friendly production methods. For example, the agaves are crushed with a solar-powered millstone instead of using donkeys as animal labor. Additionally, the Sombra Adobe Brick Project uses agave fibers left over from distillation to create upcycled bricks which are used to build homes for earthquake victims in Mexico.