Se Busca Mezcal was launched by the Stoli Group, distributors of Stolichnaya Vodka, Cenote Tequila, and a handful of other spirits. Se Busca is marketed as a super-premium mezcal and represents the company’s entrance into the mezcal category. Se Busca means “wanted” and was created to embody the unapologetic, feisty and impactful rebel spirit of the women of the Mexican Revolution. Stoli Group was established in 2013 as the division responsible for the management, distribution and marketing of SPI Groups’s global spirit portfolio. The first bottles of Se Busca Mezcal arrived on shelves in July 2018.