Revel Spirits was inspired by a passion for authenticity and the life-long connections of its founders, who became close friends and business partners early in their careers. While expanding their entertainment business and connections in Los Angeles, they discovered their passion for Agave and Méxican spirits. This passion led to the desire to create their own product, so they toured México in search of the right fit and inspired place. The company has partnered with some big names in recent years. Revel Avila is a joint project with actor and producer Justin Hartley.