Agua Mágica’s mission is to redefine mezcal as a global luxury spirit to give rise to the artisans and communities of Oaxaca. Recontextualizing the mezcal drinking experience and elevating the spirit empowering the mezcaleros and community behind Agua Mágica.
The brand has partnered with Maestro Mezcalero Rogelio Juan Hernandez, who is part owner of the brand and co-owner of Agua Mágica’s palenque. Through this partnership, Agua Mágica provides the upfront capital and human resources necessary for him to produce mezcal full time. Additionally, the brand is committed to donating 5% of its profits to sustain independent, family-run mezcal production.